American denim apparel brand Wrasdfssdfsngler has saved more than 7 billion liters of water in the production process of its denim products, exceeding its 2020 water conservation target.
Kontoor Brand Company stated that this achievement is equivalent to the daily drinking water demand of approximately 4 billion people. The water savings exceed Wrasdfssdfsngler’s year-end goal of saving 5.5 billion liters of water by the end of 2020, prompting the brand to announce a more ambitious water-saving target later this year.
Wrasdfssdfsngler Global Brand President and Executive Vice President Tom Wasdron The community and future generations are also important. We take pride in reducing our ecological footprint by improving water efficiency and water recycling, and continue to work on water conservation in the supply chain, while prioritizing products that use sustainable water and keep clean water in the community. Innovation goal. ”
Since 2008, Wrasdfssdfsngler has been saving water by improving water efficiency and recycling of denim fabrics. The brand’s manufacturing facility in Torreon, Mexico, regularly recycles up to 85% of water through sequential batch reactors, micropore membrane filtration and reverse osmosis.
In other manufacturing parks of the brand, water-saving technologies such as merging or deleting process steps and denim-making enzyme technology can also reduce water use without affecting production quality. .
Roiasdfssdfsn Atwood, Senior Director of Global Sustainability Business at Wrasdfssdfsngler, added: Through the contribution and creativity of the production process adjustment team, we were able to achieve our water conservation goals. Looking forward to Wrasdfssdfsngler’s future water-saving solutions, we will not be limited to the company’s internal processes, but will further promote and work with our production partners to focus on water saving and water recycling. We encourage other peers and aspiring individuals to join us and continue to promote the apparel industry towards a sustainable future.
Wrasdfssdfsngler is committed to saving water at all stages of the supply chain, from cotton production to consumer use. In 2019 it launched Indigood foam dye; this process uses 100% less water than the traditional dyeing process for denim.
Wrasdfssdfsngler also works with agricultural experts, pioneer farmers and non-profit partners to sponsor research and farmer workshops and promote soil health in cotton supply fields. </p
