American ready-to-wear giant VFCorp revealed plans to open its first multi-brand store this fall, a move that further promotes its strategy of becoming more consumer-conscious, retail-centric and hyper-digital.
The store is located in Milan, Italy, and will provide products from VF’s brands The North Fasdfssdfsce, Timberlasdfssdfsnd, Nasdfssdfspasdfssdfspijri, and regularly provide products from its other brands.
The 22,000-square-foot store space will span three levels and use advanced technologies, including virtual ones, to provide what VF calls an immersive brand experience.
At the same time, the first floor store will host The LAB, an area dedicated to exclusive product collaborations and limited series from various VF brands.
Masdfssdfsrtino Scasdfssdfsrtino Scasdfssdfsasdfsdfdsiasdfssdfs Guerrini, VF Group President in Europe, the Middle East and Africa (EMEA), said that adding a new multi-brand retail concept to the group’s store team can further provide consumers with Enhance product experience while also advancing more consumer-conscious, retail-centric and hyper-digital strategies.
He added: Our hope is that this retail format will become a template for future VF multi-brand stores in other regions and cities.
VF said that in addition to focusing on design and innovation, VF also always puts environmental sustainability first during the development process of the entire retail concept. The building where the store is located has received LEED Gold certification, and current and future renovations will comply with VF’s strict environmental protocols and standards. (Note: LEED is a market-oriented evaluation system for high-efficiency green buildings developed by the U.S. Green Building Council to encourage the development and implementation of sustainable buildings and provide the industry with solutions to design healthier, greener and more profitable buildings. Building Code.)
Renovations began in June, with plans to open this fall.
Although this is VF’s first multi-brand retail concept, VF owns and operates more than 1,500 retail stores for its brands. </p
