Global sporting goods supplier Nike Inc. said on July 11, 2020 that due to the impact of the new coronavirus epidemic, it would reduce manpower in various departments and announced the appointment of a series of new managers to Accelerate execution of direct-to-customer initiatives.
AFP reported that Nike did not estimate the number of layoffs, but it expected that “positions will be eliminated in various departments of the company,” which will result in a loss of 250 million to 300 million. USD one-time fee.
Nike CEO John Donashoe (John Donasdfssdfshoe) said: Today we are announcing some changes in the company to allow Nike to accelerate its transformation, seize this largest growth opportunity, and expand our Leadership positions.
He said: Now is a great opportunity to take advantage of the victory and promote a group of experienced and talented leaders to drive the company’s next stage of growth.
Before the outbreak of the new crown epidemic, sales in physical retail stores declined and e-commerce platform activities increased. Therefore, Nike has focused on investing in upgrading smartphone applications and other technologies in recent years. The Lord’s plan.
However, with the COVID-19 pandemic raging, these trends have accelerated. Nike said the company’s new structure will be more “smart” and “flattened” to improve the efficiency of the company’s leadership team.
In the new personnel case announced by Nike, it will appoint Jordan Brand President Williams and Converse President Scott Uzzell ) joins the executive leadership team and works under Donahoe. </p
