Swedish clothing consumption recovers slowly

According to a report by Sweden’s “Industrial Today” on September 14, based on current prices, clothing trade sales in August fell by 17.9% compared with the same period last year, and footwear trade fell by 26.6%. %. The Swedish Chamber of Commerce and Industry’s Sales Development Index shows this. Clothing sales fell by 17.8% from January to August, and footwear sales fell by 32.2%. Masdfssdfsts Hedenström, the association’s director of business policy, said in comments that competition for sales was fierce even in August. Since the outbreak of COVID-19, the fashion industry has experienced a dark half year and has been recovering slowly, and is still in a very difficult situation. He pointed out that the outstanding performance of e-commerce has offset some of the sales losses. For physical stores, sales are extremely difficult. </p