{"id":8442,"date":"2024-09-26T11:43:15","date_gmt":"2024-09-26T03:43:15","guid":{"rendered":"https:\/\/www.textile-fabric.com\/archives\/8442"},"modified":"2024-09-26T11:43:15","modified_gmt":"2024-09-26T03:43:15","slug":"how-did-uniqlo-become-a-global-clothing-brand","status":"publish","type":"post","link":"https:\/\/www.textile-fabric.com\/?p=8442","title":{"rendered":"How did UNIQLO become a global clothing brand?"},"content":{"rendered":"<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u636e\u300a\u798f\u5e03\u65af\u300b\u7edf\u8ba1\uff0c\u65e5\u672c\u9996\u5bcc\u662f\u4f18\u8863\u5e93\u53ca\u5176\u6bcd\u516c\u53f8Fast Retailing\uff08\u8fc5\u9500\u96c6\u56e2\uff09\u73b0\u5e7466\u5c81\u7684\u521b\u59cb\u4eba\u67f3\u4e95\u6b63\ufffd  Yanai Masaru was born in his father&#8217;s store in Yamaguchi Prefecture. He opened his first store, Unique Clothing Warehouse (UNIQLO) in Hiroshima in 1984, and renamed his father&#8217;s company Fast Retailing a few years later.  From the beginning, he knew he was &#8220;mining a gold mine.&#8221;  \ufffd&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n In 1998, he opened his first store in central Tokyo. In the same year, the company launched affordable woolen sweaters. He said: &#8220;When I opened the first store, I was thinking, maybe I can go to every place in Japan.  It seemed crazy at first to open another store, one after another, but I found another gold mine.&#8221;&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t2001\u5e74\u516c\u53f8\u5192\u9669\u8fdb\u5165\u82f1\u56fd\u5e02\u573a\uff0c\u5f00\u4e8620\u5bb6\u95e8\u5e97\uff0c\u4f46\u5168\u90e8\u90fd\u5173\u95ed\u4e86\uff0c\u56e0\u4e3a\u82f1\u56fd\u4eba\u6c11\u5b8c\u5168\u4e0d\u77e5\u9053\u8fd9\u4e2a\u72ec\u7279\u53c8\u4fbf\u5b9c\u7684\u65e5\u672c\u670d\u88c5\u54c1\u724c\u662f\u4ec0\u4e48\uff0c\u4e5f\u4e0d\u60f3\u53bb\u4e70\u3002\u7ecf\u8fc7\u4e09\u5e74\u7684\u53cd\u601d\u4e4b\u540e\uff0c\u4f18\u8863\u5e93\u5728\u4f26\u6566\u91cd\u5f00\u4e865\u5bb6\u95e8\u5e97\uff0c\u5305\u62ec\u725b\u6d25\u8857311\u53f7\u7684\u65d7\u8230\u5e97\uff0c\u76ee\u524d\u6b63\u5728\u88c5\u4fee\uff0c\u5c06\u4e8e\u4eca\u79cb\u76db\u5927\u5f00\u5e55\u3002\u67f3\u4e95\u6b63\u7b11\u7740\u8bf4\uff1a\u201c\u6211\u4eec\u90a3\u65f6\u5019\u8d1f\u503a\u7d2f\u7d2f\uff0c\u6240\u4ee5\u8ddf\u90a3\u4e2a\u65f6\u5019\u6bd4\u8d77\u6765\uff0c\u6211\u4eec\u73b0\u5728\u5f88\u6210\u529f\u3002\u201d<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t2002\u5e74\uff0c\u4e2d\u56fd\u9996\u5bb6\u4f18\u8863\u5e93\u5728\u4e0a\u6d77\u5f00\u4e1a\u3002\u540c\u5e74\uff0c\u98df\u54c1\u4e8b\u4e1a\u5b50\u516c\u53f8FR FOODS\u6210\u7acb\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t2004\u5e7412\u6708\uff0c\u516c\u53f8\u5728\u65e5\u672c\u65b0\u95fb\u754c\u63a8\u51fa\u5e7f\u544a\uff0c\u5ba3\u5e03\u6539\u53d8\u65b9\u5411\uff0c\u4ed6\u4eec\u79f0\u4e4b\u4e3a\u5168\u7403\u8d28\u91cf\u5ba3\u8a00\uff0c\u51b3\u5b9a\u8d28\u91cf\u4e3a\u4e0a\u3002\u201c\u6211\u4eec\u8ffd\u6c42\u7edd\u5bf9\u7684\u8d28\u91cf\uff0c\u4e0d\u8ba9\u4ef7\u683c\u51b3\u5b9a\u8d28\u91cf\u3002\u9664\u4e86\u4ef7\u683c\uff0c\u6211\u60f3\u8981\u786e\u4fdd\u7684\u5c31\u662f\u4eba\u4eec\u5bf9\u6211\u4eec\u7684\u9ad8\u8d28\u91cf\u611f\u5174\u8da3\u3002\u201d\u540c\u5e74\uff0c\u5c71\u7f8a\u7ed2\u548cHeatTech\u4fdd\u6696\u7cfb\u5217\u8bde\u751f\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n &lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n <strong style=\"margin: 0px;padding: 0px;max-width: 100%\">\u25b6Uniqlo current situation<\/strong>:  &lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n There are 836 stores in Japan, 416 in Greater China, 39 in the United States, and 27 in Europe. Worldwide, on average, one Uniqlo opens every week;&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n It focuses on basic clothing, but also has clothing made of high-quality fabrics such as cashmere, silk and high-quality linen;&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n Classic series include Ultra Light Down ultra-light down jacket series, HeatTech thermal series, AIRism underwear series, etc.;&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u6bcd\u516c\u53f8\u65b0\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7ecf\u8425\u6027\u5229\u6da6\u4e3a913.7\u4ebf\u65e5\u5143\uff0c\u9ad8\u4e8e\u5206\u6790\u5e08\u5e73\u5747\u9884\u6d4b\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;font-size: 16px;line-height: 2em\">\n \t\u636e\u67f3\u4e95\u6b63\u9884\u6d4b\uff0c2020\u5e74\u516c\u53f8\u5c06\u6210\u4e3a\u4e16\u754c\u4e0a\u5927\u7684\u670d\u88c5\u96f6\u552e\u5546\uff0c\u9884\u8ba1\u9500\u552e\u989d\u8fbe\u52305\u4e07\u4ebf\u65e5\u5143\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n &lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n <strong style=\"margin: 0px;padding: 0px;max-width: 100%\">\u25b6The secret of success\u2014talent<\/  strong>&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u53bb\u5e74\uff0c\u8425\u9500\u4f20\u5947\u4eba\u7269\u2014\u2014John Jay\u52a0\u5165\u4f18\u8863\u5e93\uff0c\u62c5\u4efb\u5168\u7403\u521b\u610f\u603b\u76d1\uff0c\u6b64\u524d\u4ed6\u66fe\u4e3aNike\u8bbe\u8ba1\u521b\u610f\u65b9\u6848\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n Another key element of Uniqlo&#8217;s success is collaborations named after designers, Yanai said: &#8220;This is important to us. Again, this is my gold mine, because it is the answer to the question, &#8216;What comes after luxury?&#8217;  &#8221;A luxury for everyone.&#8221;  \ufffd\u5408\u4f5c\u8005\u5305\u62ec\uff1aOrla Kiely\u3001Cath Kidston\u548cLaura Ashley\u7b49\ufffd  \ufffd\u4f46+J\u662f\u53d8\u9769\u8005\uff0c\u8fd9\u662f\u7531\u5fb7\u56fd\u6781\u7b80\u8bbe\u8ba1\u5e08Jil Sander\u4e8e2009\u5e74\u63a8\u51fa\u7684\u4f4e\u8c03\u7684\u670d\u88c5\u7cfb\u5217\uff0c\u8be5\u7cfb\u5217\u4e8e2011\u5e74\u505c\u4ea7\uff0c\u4f46\u8fd1\u5df2\u5728\u65e5\u672c\u91cd\u542f\u8fd9\u6761\u4ea7\u54c1\u7ebf\ufffd  \ufffd&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u516c\u53f8\u4ecd\u65e7\u5f88\u8c28\u614e\u7684\u6311\u9009\u5408\u4f5c\u5bf9\u8c61\uff0c\u4eca\u79cb\u5c06\u63a8\u51fa\u4e0e\u524d\u6cd5\u56fd\u7248\u300aVogue\u300b\u4e3b\u7f16Carine Roitfeld\u3001Herm\u00e8s\u524d\u4efb\u521b\u610f\u603b\u76d1 Christophe Lemaire\u5408\u4f5c\u7684\u4f5c\u54c1\u7cfb\u5217\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u201cCarine Roitfeld\u662f\u65f6\u5c1a\u6216\u5962\u4f88\u54c1\u724c\u7684\u5973\u738b\uff0c\u5979\u88ab\u770b\u4f5c\u662f\u7ad9\u5728\u9876\u5cf0\u7684\u4e8b\u4e1a\u5973\u6027\u3002\u5979\u7a7f\u4ec0\u4e48?\u6211\u9ad8\u5ea6\u671f\u671b\u5979\u4f1a\u5e26\u6765\u5f88\u68d2\u7684\u8bbe\u8ba1\u201d\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n &#8220;Christophe Lemaire, he is very subtle, I believe he knows everything about clothing, and at the same time he pursues minimalism, which coincides with the Japanese mentality. As the former creative director of Herm\u00e8s and Lacoste, he is also a leader in luxury goods and sports  A bridge between outfits.\u201d&lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n &lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n <strong style=\"margin: 0px;padding: 0px;max-width: 100%\">\u25b6Future plans:<\/strong>  &lt;\/p<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u65e0\u8bba\u67f3\u4e95\u6b63\u8fd8\u662f\u53bb\u5e74\u52a0\u5165\u7684\u5168\u7403\u521b\u610f\u603b\u76d1John Jay\u90fd\u88ab\u82f1\u56fd\u5386\u53f2\u548c\u6587\u5316\u6240\u5438\u5f15\uff0c\u800c\u4f18\u8863\u5e93\u7684\u4e0b\u4e00\u6b65\u52a8\u4f5c\u4e5f\u5c06\u663e\u793a\u8fd9\u70b9\u3002\u4f4d\u4e8e\u4f26\u6566\u7684\u7814\u7a76\u548c\u53d1\u5c55\u4e2d\u5fc3\u6b63\u5728\u7b79\u5907\u4e2d\uff0c\u8fd9\u6837\u516c\u53f8\u4fbf\u80fd\u5bf9\u4f26\u6566\u7684\u4e00\u4e3e\u4e00\u52a8\u505a\u51fa\u53ca\u65f6\u53cd\u6620\u3002<\/p>\n<p style=\"max-width: 100%;clear: both;min-height: 1em;font-family: Microsoft Yahei;line-height: 2em\">\n \t\u201c\u6211\u4eec\u60f3\u5728\u4f26\u6566\u53d1\u5c55\u4e00\u4e2a\u7814\u53d1\u7684\u5206\u652f\u673a\u6784\uff0c\u56e0\u4e3a\u90a3\u91cc\u7684\u8857\u5934\u6587\u5316\uff0c\u4e5f\u56e0\u4e3a\u90a3\u91cc\u7684\u8bbe\u8ba1\u5e08\u3002\u4f26\u6566\u662f\u521b\u9020\u529b\u7684\u4e2d\u5fc3\uff0c\u7279\u522b\u662f\u5bf9\u73b0\u5728\u7684\u6211\u4eec\u6765\u8bf4\u5c24\u4e3a\u91cd\u8981\u3002\u201d\u67f3\u4e95\ufffd\ufffd said, &#8220;In London old things coexist with new things, and then they debate, unlike anywhere else in the world. When I get older, my dream is to walk the streets of London every day.&#8221;<\/p>\n<p>Expand  Reading: <a href=\"https:\/\/www.alltextile.cn\/product\/product-30-663.html\">https:\/\/www.alltextile.cn\/product\/product-30-663.html<\/a><br \/>Extended reading:<a href=\"https:\/\/www.brandfabric.net\/mic-fiber-with-mirror-pu-leather-fabric\/\">https:\/\/www.brandfabric.net\/mic-fiber-with-mirror-pu-leather  -fabric\/<\/a><br \/>Extended reading: <a href=\"https:\/\/www.brandfabric.net\/two-layer-two-stretch-breathable-fabric\/\">https:\/\/www.brandfabric.net\/two-layer-two-stretch-breathable-fabric\/<\/a><br \/>Extended reading:<a href=\"https:\/\/www.alltextile.cn\/product\/%20%20product-87-89.html\">https:\/\/www.alltextile.cn\/product\/product-87-89.html<\/a><br \/>Extended reading:<a href=\"https:\/\/www.yingjietex.com\/product\/Dobby-Polyester-OXFORD-Fabric-4.html\">https:\/\/www.yingjietex.com\/product\/Dobby-Polyester-OXFORD-Fabric-4.  htm<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u636e\u300a\u798f\u5e03\u65af\u300b\u7edf\u8ba1\uff0c\u65e5\u672c\u9996\u5bcc\u662f\u4f18\u8863\u5e93\u53ca\u5176\u6bcd\u516c\u53f8Fast Retailing\uff08\u8fc5\u9500\u96c6\u56e2\uff09\u73b0\u5e7466\u5c81\u7684\u521b\u59cb\u4eba\u67f3\u4e95\u6b63\ufffd Yanai Masaru was born in his father&#8217;s store in Yamaguchi Prefecture. He opened his first store, Unique Clothing Wareho&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[46],"class_list":["post-8442","post","type-post","status-publish","format-standard","hentry","category-textile-fabric-news","tag-db"],"_links":{"self":[{"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=\/wp\/v2\/posts\/8442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8442"}],"version-history":[{"count":0,"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=\/wp\/v2\/posts\/8442\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.textile-fabric.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}